Eat well today, feel better tomorrow

Since we opened our doors in 1990, it’s been our passion to create delicious, gluten free products for all Australians to enjoy. Now we’re exploring the possibilities of low gluten with our low gluten range.

Read Our Story

Honey-O Crunch, a recent addition to the Freedom family that's a simple and tasty way to start your day. ⁠
⁠
Here's why you'll love our Honey-O Crunch:⁠
✅ Made with 33% wholegrain⁠
✅ Contains prebiotic fibre for inner balance and digestion⁠
✅ Less than 1 1/2 tsp sugar per serve⁠
✅ Gluten Free ⁠
✅ 4.5 Health Star Rating⁠
✅ Made with Australian honey⁠
✅ Deliciously CRUNCHY! ⁠
⁠
Try it for yourself today 😋 ⁠
Laughter really is the best medicine! ⁠
⁠
Did you know that laughter has many physical and mental health benefits including reduced stress levels and tension?⁠
⁠
So go on, give it a go - add a little bit of laughter to your day today and every day and experience the wonderful benefits!
Compare the pair - Freedom Classic Honey Flake Crunch vs the market leading alternative⁠
⁠
- Higher in dietary fibre: 11.8g/100g (compared with 3.7g/100g)⁠
- Lower in sodium: 159mg/100g (compared with 355mg/100g)⁠
- Lower in sugars: 19.8g/100g (compared with 31.3g/100g) ⁠
⁠
With crunchy honey flakes in every bite it's hard to resist munching them straight from the box. We dare you to try! ⁠
Low FODMAP certified and 37% Whole Grain 💪⁠
⁠
Our Active Balance Cranberry & Buckwheat cereal is packed with juicy cranberries, crunchy pepitas and wholesome sunflower kernels you're sure to love.⁠